TV Ratings: ‘Cupertino’ and ‘Line of Fire’ More than Double in Delayed Viewing

CBS' 'Cupertino' and NBC's 'Line of Fire' have both more than doubled their same-day audiences after a week of cross-platform viewing. Fellow first-year shows 'NCIS: New York' and 'Eternally Yours' also post sizable gains. Cupertino and Line of Fire are very different shows on screen, but their ratings profiles early in the season are very similar. Both shows draw about 3 million viewers for their initial airings (3.03 million for Cupertino’s first two episodes on CBS, 2.98 million over three for Line of Fire on NBC). That’s not bad for a 10 p.m. network show — it tends to be the least watched hour of primetime — but a few other series that air in that hour are ahead of them.

Cupertino and Line of Fire are also picking up a lot of viewing — most of their seven-day totals, in fact — after those initial airings. The 2026-27 TV season is just a month old, so these are necessarily small sample sizes. But if these early patterns hold up, Cupertino and Line of Fire are poised to draw audiences well above their same-day audiences. CBS’ two other rookies, NCIS: New York and Eternally Yours, also had good starts, with the former’s Oct. 6 series premiere ranking sixth among all network shows (excluding live sports) after a week of cross-platform