Leicester fans angry at sponsor's link to porn actress

A Leicester City fan group hits out at BC Game's choice of brand ambassador. BC Game was announced as a sponsor of Leicester City before the 2024-2025 season A football fan group has expressed "dismay" that Leicester City's main shirt sponsor has appointed a porn actress as an ambassador. BC Game – which was named as a sponsor for the League One side at the start of the 2024-25 season – named Eva Elfie as a brand ambassador on Tuesday. The online gambling company posted a video of Elfie and a delivery driver on social media, with the caption: "Welcome to BC Game Eva Elfie! Let the fun begin." The Foxes Trust said gambling and pornography could have "devastating impacts", and added: "Partnerships like these bring these two worlds to a larger audience and, by association, link them to Leicester City." Leicester City said it was in discussions with the company to explore a "mutually acceptable resolution".

In a statement entitled "BC Game – It gets worse", the trust said: "Most Leicester City supporters will know by now the trust's dismay and discontent with BC Game being our front of shirt sponsor. "BC Game have now announced a new partnership with 'international content creator and esports personality' Eva Elfie… who just happens to be an international porn star. "From the