Asos confirms breach of customer data after hackers send rogue app notification

The hackers alerted the fashion giant's customers through a push notification that said they had "fully compromised" the company's cloud storage. U.K. fashion retail giant Asos has confirmed a data breach of its customers’ personal information after hackers used the company’s own app to notify users that the company had been compromised. Asos said in a filing with the London Stock Exchange that hackers broke into a third-party platform hosting data that the company uses to communicate with customers. The company said that names and contact information were taken in the breach. BBC News reports that the stolen data includes home addresses, phone numbers, and email addresses, as well as notes relating to customer profiles, such as their website search queries.

Asos said the hackers sent an “unauthorised customer notification,” which many posted to social media. The notification addressed Asos’ data protection officer and IT department and said that the hackers “fully compromised” the company’s data hosted on Snowflake, a tech company that allows its corporate customers to analyze large amounts of data. “Engage with us, or we will leak it,” the notification reads. By using the app’s own notification system to alert customers, the hackers are trying to pressure the company into engaging with them or risk having the stolen data published online. The hackers reportedly broke into the