TechCrunch Disrupt 2026: Gamma’s Grant Lee, Engine’s Elia Wallen, and GV’s Crystal Huang on landing your first 1,000 customers

Leaders from Gamma, Engine, and Google Ventures join TechCrunch Disrupt 2026 to talk how to get your first customers. Register now to save up to $100. You’ve built the product. Now you need customers. But when you’re starting from zero, there may be no marketing budget, established brand, or sales team to help you find them. So how do you get the first 1,000 people to take a chance on what you’ve built? At TechCrunch Disrupt 2026, Gamma CEO and co-founder Grant Lee, Engine founder and CEO Elia Wallen, and GV (Google Ventures) general partner Crystal Huang will take the Builders Stage for “The Zero-to-1K Playbook: How to Get Your First 1,000 Customers Without a Marketing Budget.” They’ll break down how founders are using community building, product-led growth, founder-led sales, strategic outbound, and word of mouth to find those critical early customers.

Still working toward your first 1,000 customers? Secure your Disrupt pass now, save up to $100, and hear how founders are finding early customers when budget, brand, and scale aren’t available yet. Bring a co-founder, colleague, partner, or peer and save 50% on your pass. Grant Lee knows what it takes to grow well beyond those first customers. Before co-founding Gamma, he was COO of ClearBrain, which was acquired by Amplitude, and CFO of Optimizely. A Stanford-trained engineer