The hill I will die on: Pumpkin-spiced latte is a con. It’s time to put an end to Big Autumn | Chloë Hamilton

The aesthetic of crisp mornings and roaring fireplaces has created a personality driven by social media. Let’s just admit the reality: mud, drizzle and shorter days, says journalist Chloë Hamilton The aesthetic of crisp mornings and roaring fireplaces has created a personality driven by social media. Let’s just admit the reality: mud, drizzle and shorter days It’s getting earlier every year, that first meme about golden leaves and pumpkin-spiced lattes.

This year, I swear, I spotted one in early August, while we were still sweltering under our fourth heatwave of the summer. Because, of course, for those that like crisp mornings, Halloween and glasses of red wine in front of roaring fires, the arrival of autumn brings with it something else: the incessant need to tell everyone just how much they love this perfectly pleasant, if perpetually damp, season. I call it Big