How Creators Make Money: Digital-Native Leaders on What Drives Audiences and Brands in the Attention Economy

On the latest episode of Variety’s “Strictly Business” podcast, leaders of top digital-native firms discuss the factors that are funneling viewership, fan engagement and brand deals in the creator economy. Aaron Doades, senior VP of product management for Comscore, Zach Miller, president of JesserCo., Jarret Myer, CEO of Uproxx Studios, and Shaun Newsum, CEO of […] Digital leaders discuss why audiences and brands are flocking to the creator economy in a session from Variety's Entertainment and Technology Summit. Variety's 'Strictly Business' podcast features conversations with industry leaders about the business of media and entertainment On the latest episode of Variety’s “Strictly Business” podcast, leaders of top digital-native firms discuss the factors that are funneling viewership, fan engagement and brand deals in the creator economy.

Aaron Doades, senior VP of product management for Comscore, Zach Miller, president of JesserCo., Jarret Myer, CEO of Uproxx Studios, and Shaun Newsum, CEO of Culture Genesis, gathered in Los Angeles in September for a session held as part of Variety‘s annual Entertainment and Technology Summit. This session, and much of the day, was devoted to examining how creators and social video platforms are rewiring our world, especially when it comes to marketing and advertising. Myer, a digital media veteran,