BBC News expands 24 hour YouTube livestream to UK and US audiences – Indian Television Dot Com

BBC News expands 24 hour YouTube livestream to UK and US audiences  Indian Television Dot Com

MUMBAI: The news never sleeps, and the BBC wants to make sure its audience does not have to go looking for it either. BBC News has begun round-the-clock live streaming on YouTube in the UK and the US, extending the broadcaster’s digital reach as it looks to meet viewers where they increasingly consume news. The trial began on 15 October, bringing the BBC News channel’s live coverage of domestic and international developments to YouTube audiences in both markets. The programming spans politics, business, technology, culture and breaking news, drawing on the broadcaster’s international network of journalists and correspondents. The expansion takes the live channel’s YouTube availability to six markets: the UK, the US, Australia, Kenya, Nigeria and Poland.

By adding two major English-speaking markets, the BBC is widening access to its live journalism on a platform where viewers can move between news, entertainment and other video content without switching services. The move is also part of the broadcaster’s broader effort to reach younger, digitally focused audiences. Rather than relying solely on traditional television distribution or audiences actively visiting its own platforms, the BBC is extending its presence to services that people already use throughout the day. Anjali Kapoor, director of AI, Innovation and Growth for BBC News, said audiences increasingly expect news to be available wherever they are and on