Snap Enlists Robert Downey Jr. to Push Specs

Snap Specs hire Robert Downey Jr. for ad campaign in NBA tipoff and World Series The 'Avengers' actor will become chief customer experience officer for the augmented reality platform. Robert Downey Jr. plans to bring a little bit of Iron Man technology to pop culture, linking up with Specs to become its chief customer experience officer. The position is mostly a marketing one, with the Marvel actor working with the Specs team on original content, lens experiences, hardware collaborations and other features. Specs, of course, is the augmented reality glasses concept from Snap Inc. The company was early to the game with the original Snap Spectacles in 2016, which were available in limited quantities.

The new version is much more advanced, using technology to overlay images on the real world through a glasses-like form factor, much smaller and lighter than VR headsets. The Downey partnership will launch on TV with a video campaign set to debut during tonight’s New York Knicks vs. Philadelphia 76ers NBA Tip-Off game, with another spot set to launch during game one of the MLB World Series later this week. The first pieces of content are available now on the Specs website and on YouTube. Downey, in a statement, said that the technology reminds him of what Tony Stark himself used in the Marvel movies. “Trying