Comedy Trio Please Don’t Destroy Take Their Act to J.Crew for New Suiting Campaign

The campaign makes use of their talents beyond being just pretty faces: "We take suiting seriously" pairs still photography shot by Luke Gilford with a comedy short penned by the trio and Brady Lees. J.Crew tapped New York-based comedy trio Please Don't Destroy — Ben Marshall, John Higgins and Martin Herlihy — to front its newest campaign. The fashion brand tapped New York-based comedy trio Please Don’t Destroy — comprised of writers and performers Ben Marshall, John Higgins and Martin Herlihy, who rose to fame on Saturday Night Live — to front its newest campaign to shine a spotlight on fall suits. But it makes use of their talents beyond being just pretty faces: “We take suiting seriously” pairs still photography shot by Luke Gilford with a comedy short directed by Herlihy and penned by the trio and Brady Lees.

In the clip, Marshall, Higgins and Herlihy are reporting for their first day of work in the Suit Shop at J.Crew’s 19 Bond Street store in New York City, and needless to say, it’s full of awkward hijinks as they engage with three male customers while trying to help them find their perfect fits. After they make it past some obstacles and memorable interactions, they eventually do in J.Crew’s three suit fits: Ludlow Slim Fit, Crosby Classic Fit and Kenmare