Streaming guide JustWatch becomes a streamer itself

JustWatch, the popular streaming search guide used by 50 million people, is launching its own streaming service, offering free, ad-supported movies and shows alongside a $3.99-per-month ad-free tier and movie rentals. JustWatch, a company offering a search engine and guide for streaming movies and TV shows, is now moving directly into the streaming business itself. On Tuesday, the company behind the popular guide that’s used by 50 million people is launching JustWatch TV. The new streaming service will feature content from 30 partners and will offer both free and paid tiers, as well as a movie rental store. The media and entertainment company behind the streaming guide, the JustWatch Group, initially announced its plans to venture into streaming last month.

At the time, it said partners like Paramount, New Regency, Fremantle, Bleecker Street, and Vortex Media were on board. The company has since announced other content partners, including Cineverse in the U.S., LEONINE Studios in Germany, SND in France, and Altitude in the U.K. The 12-year-old company has long been known for its online guide to movies and TV. Essentially, it’s a “TV Guide” for the streaming era, helping users navigate a landscape where movies and shows move from one service to another, making it harder to keep up with what’s streaming where. Available in 140 markets globally, the guide