Former CNN executive Andrew Morse wants to take on YouTube with Phareo – IndiaIPO

Former CNN executive Andrew Morse wants to take on YouTube with Phareo  IndiaIPO

The startup world is littered with companies that tried to become the next YouTube. Andrew Morse is trying it again with his startup. Are you sick of the algorithms that serve you video on giant platforms like YouTube and TikTok? Or are you a video-maker who's sick of the algorithms that don't serve your stuff to would-be watchers? Andrew Morse would like to talk to you. Morse, who spent years working in big media (Bloomberg, CNN) and most recently in local news (The Atlanta Journal-Constution), is building Phareo, a startup he hopes will one day rival internet media heavyweights.The secret sauce, he says: his own AI-powered discovery engine that will make both video-watchers and video-makers happy.

This is, to put it politely, a very tall order. But it's still worth talking about, since Morse is homing in on a problem you hear a lot about in creator circles these days: the sense that people who make content are getting increasingly bad deals from platforms, because they can't control who sees their stuff. Phareo (the name is an allusion to Pharos, the ancient lighthouse of Alexandria) says it can solve that problem by giving creators real incentives to make exclusive stuff for the company, via levers like revenue share and options. Morse plans to launch in January with an initial group