Alphabet Ups Quarterly Google Subscriptions, Platforms, Devices, YouTube Ad Revenue – Media Play News

Alphabet Ups Quarterly Google Subscriptions, Platforms, Devices, YouTube Ad Revenue  Media Play News

Alphabet Oct. 28 reported third quarter (ended Sept. 30) Google subscriptions, platforms and devices revenue of almost $14.3 billion, up 11% from almost $12.9 billion in the previous-year period. The business segment includes all of Alphabet’s major consumer revenue outside of legacy search advertising, such as YouTube Premium & Music, YouTube TV, Google Play Pass, … Continue reading "Alphabet Ups Quarterly Google Subscriptions, Platforms, Devices, YouTube Ad Revenue" Alphabet Oct. 28 reported third quarter (ended Sept. 30) Google subscriptions, platforms and devices revenue of almost $14.3 billion, up 11% from almost $12.9 billion in the previous-year period. The business segment includes all of Alphabet’s major consumer revenue outside of legacy search advertising, such as YouTube Premium & Music, YouTube TV, Google Play Pass, Google Play Store, Android and Chrome operating systems, and hardware devices such as cellphones, watches, home security and ear buds, among others.

YouTube ad revenue increased 9.2% to $11.2 billion from $10. 2 billion in the same quarter last year. YouTube viewership on TV screens now accounts for more than a third of YouTube’s total ad revenue. YouTube’s U.S. television market share hit nearly 16% in late Q3, roughly doubling the TV screen market share of major competitors such as Netflix, according to Nielsen. Chief financial officer Anat Ashkenazi highlighted that brand advertising was the single largest