THE ICONIC Rebrands Black Friday as 'Hack Friday' in Shoppable YouTube Show Inspired By 90s News Broadcasts – LBB – Little Black Book

THE ICONIC Rebrands Black Friday as ‘Hack Friday’ in Shoppable YouTube Show Inspired By 90s News Broadcasts  LBB – Little Black Book

The creator-led campaign in partnership with Emotive installs a newsdesk in THE ICONIC Australia and New Zealand's leading fashion and lifestyle platform, THE ICONIC, is cutting through the noise of Black Friday by rebranding the sales period as ‘Hack Friday’. Recognising the overwhelm of endless deals and competing offers, the creator-led campaign, developed with creative agency Emotive, gives customers insider access to trusted recommendations, shopping tips, and an easier way to find what is actually worth buying. Bringing the newsroom concept to life, a 90s-inspired newsdesk will take residence at THE ICONIC’s Sydney-based office for the month of November. The ‘Hack Desk’ will be anchored by Sally McMullen and Alexandra Hourigan of Two Broke Chicks, whose shopping spreadsheets and tactical budget tips have built a social following of more than 1.3 million across Instagram and TikTok.

With insider access to THE ICONIC’s buying, product and sales team, they will host a weekly shoppable YouTube show featuring the best deals and practical tips for shopping on THE ICONIC over the sales period. Alongside the weekly show, the ‘Hack Desk’ will operate as an always-on content engine throughout November, featuring a line-up of guest correspondents and THE ICONIC’s internal experts, sharing deal forecasts, fashion briefings and style inspiration, as well as ‘breaking news’ with the latest updates for customers. Adding value beyond