Apple launches a new Apple TV 4K with Siri AI and remote-free voice commands

The new Apple TV 4K costs $299, comes with Siri AI, and will be available on November 13. Apple launched a new $299 Apple TV 4K streaming device today, with an upgraded chip, integration with the updated version of Siri AI for content discovery, and mics that allow users to issue voice commands directly without using the remote. The refreshed Apple TV 4K comes with an upgraded A19 chip to enable various AI features. Hardware-wise, the new streaming box comes with three far-field microphones, letting users talk with Siri without a remote or a paired HomePod. The company said that users can now have a four-speaker surround sound experience with Apple TV 4K and HomePod mini 2 or HomePod 2 speakers.

The remote also gets a welcome update: it now includes a small speaker. This helps users find the remote easily when it gets lost in the nooks and corners of the couch or when they leave the remote in another room while doing a chore. (Apple added a way to find the remote with Siri and Find My in 2023, but it hinged on showing directions in the app rather than an audible sound.) With Siri AI now rolling out to all Apple platforms, the big draw for Apple is to utilize it for better personalization and content recommendations.