BBC News channel launches on YouTube for viewers in UK and US – BBC

BBC News channel launches on YouTube for viewers in UK and US  BBC

The move forms part of the BBC's wider strategy to reach digitally-native new and younger audiences. The channel went live on YouTube on Thursday (BBC News presenter Sophie Raworth pictured) The BBC News channel has been made available to stream live on YouTube for viewers in the UK and USA. The trial, which began on Thursday, external, has been described by BBC bosses as "a significant step" in expanding access to "trusted, impartial journalism in more places people use every day". The move is an expansion of what the BBC has already done in other countries, with the news channel also available to YouTube viewers in Australia, Kenya, Nigeria, and Poland.

Broadening access to the service forms part of the BBC's wider strategy to reach digitally-native new and younger audiences. The channel offers rolling coverage of international and domestic news, as well as breaking news and the latest developments in the worlds of politics, business, technology, culture and sport. The BBC's YouTube strategy is widely seen a response to the increasing fragmentation of audiences. The guarantees that viewers sit down and turn on their favourite channel – whatever is on it – are long gone. Now, their TV sets take them into a world of infinite choice and the BBC (along with the UK's other public service broadcasters) knows it