Beloved frozen pizza brand with Chicago roots to be discontinued – NBC 5 Chicago

Beloved frozen pizza brand with Chicago roots to be discontinued  NBC 5 Chicago

Celeste Pizza is being discontinued by Conagra Brands, with its Chicago-based parent company saying it will "redirect resources" elsewhere. A popular frozen pizza brand is being discontinued, with its Chicago-based parent company saying it will "redirect resources" elsewhere. The change was announced during Conagra Brands' fiscal 2027 first-quarter earnings call on Sept. 30. A number of recognizable names fall under the Conagra umbrella, including Marie Callender's meals, Birds Eye frozen vegetables and Hebrew National hot dogs. Until recently, Conagra's portfolio also included Celeste Pizza, also known as Mama Celeste's, a recognizable brand in grocery store frozen-food aisles across the U.S. According to remarks made by CEO John Brase during the Sept.

30 call, the company will be exiting the Celeste frozen pizza business. Brase said the move was part of a "bold decision" to focus resources on Conagra's "strongest opportunities." He added that it was part of the company's "aggressive approach to reduce SKU complexity" across its business. "There are certain brands and categories where we simply just don't see a future," Brase said in response to a question during the call. "It just makes sense to exit those small, really unprofitable brands or low profit brands as soon as possible." As of Monday, Oct. 12, the Celeste Pizza website did not appear to be operational. According to TODAY.com, the