Comcast store punished low sales by smashing pies in workers' faces, lawsuit claims

A lawsuit against Comcast’s cable division alleges that a store manager humiliated the lowest performing salesperson each month with a strange ritual in which a cream pie was smashed into the employee’s face. The lawsuit claims the store manager took videos of the assaults and ordered employees to participate in the assaults and record their own videos.

A Comcast store in Plainville, Connecticut, “had a policy that the highest-ranked Retail Sales Consultant for the prior month was instructed by his or her supervisor—Ms. Peterson, the Comcast Store manager—to tie the lowest-ranked sales consultant for the prior month to a chair in the back office and thereafter assault that person by violently smashing a cream pie in their face,” the complaint alleged.

Plaintiff David Figueroa’s lawsuit said he was hired as a retail sales consultant on February 2, 2026, and was supervised by store manager Sully Fuentes Peterson. Figueroa alleges that Peterson “designed and implemented” the pie-in-face ritual to meet goals related to sales and positive responses in customer surveys.

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