Google Expands YouTube Gambling Ad Targeting Rules – Casino News Daily

Google Expands YouTube Gambling Ad Targeting Rules  Casino News Daily

Google now permits personalized gambling ads on YouTube in the US, UK and Canada, while retaining restrictions on audience data and prediction markets. The update follows another advertising adjustment earlier in October that expanded access to YouTube Masthead placements for certified gambling operators. Licensing and certification requirements remain in force, alongside restrictions on sensitive personal information and younger audiences. Prediction-market companies also face additional conditions under Google’s separate advertising policy. The updated policy distinguishes between audiences created by Google and those assembled by advertisers. Gambling businesses can use supported categories such as Affinity and in-market audiences, alongside location targeting and certain demographic options. However, operators cannot upload customer databases or use their own player information for personalized remarketing.

Google excludes Customer Match, Your data segments, Audience expansion and Lookalike segments from permitted targeting methods for sensitive advertising categories. Google also prohibits targeting based on health information associated with gambling-related harm. Google classifies prediction markets within its sensitive gambling advertising category. Advertisers in this sector must satisfy separate eligibility conditions before promoting their products. The company requires them to hold all applicable local financial, commodity or gaming licences. Its current approval framework covers qualifying US operators, including CFTC-authorised exchanges and NFA-authorised brokerages offering access to specified exchange-listed products. The permitted US locations exclude Connecticut, Michigan, Nevada, New York and Ohio. Britain