How Swansea refound their way as ambition returns

With Swansea City leading the Championship as the EFL returns, BBC Sport looks at how the club has brought back old values and new hopes. Swansea lead the Championship having not had a better start to a season since 2005 Whether it was Michu, Michael Laudrup, League Cup wins, European nights or simply the stylish brand of football, they packed a lot into seven seasons. Eight years have now passed since a relegation that brought with it a tightening of belts and a lowering of expectations. Ambition replaced by apathy. Swansea lead the Championship as it returns from the international break, And there is a growing sense that a club once renowned for 'The Swansea Way' are heading in the right direction once again.
"You can see the ambition and the ideas are there," says Steve Carroll, editor of the fanzine Swansea Oh Swansea. "People are talking about us in a positive way again." From Snoop Dogg and Luka Modric, to borrowing Brighton's transfer model and a manager moulded by Jurgen Klopp, this is how they've done it. The Swans flying high – Reviewing Swansea's start to the season Swansea majority shareholder Brett Cravatt, pictured here with Scott Hochstadt – founder of the US Legends clothing brand who have worked with Swansea Having been taken over by American businessmen before
Source & Attribution
This One Place News story was acquired from bbc.co.uk. OPN retains the source link and provenance for newsroom review.
Filed Under
Sports
