Is YouTube killing TV — or saving it? – Deseret News

Is YouTube killing TV — or saving it?  Deseret News

Following the broader shift to YouTube, the BBC announced Thursday that it will begin streaming its live news broadcast on the video-sharing platform in an effort to expand its digital reach to new and younger audiences. The move comes as audiences are increasingly found on social media, prompting a mass migration of news networks, award shows and television personalities to YouTube. Of American adults, 35% report regularly getting their news on YouTube, per a 2025 Pew Research study. The same group reported consuming news on other social media platforms as well, with just over half (53%) saying they get at least some news on social media. Audiences are also progressively shifting away from traditional media like broadcast and cable television, and pouring more time into social media and streaming platforms, spending an average of 3 hours and 54 minutes every day on YouTube, TikTok and other social platforms, per the 2026 U.S.

Media Consumption report from Attest. Greater accessibility to viewers is a significant reason for the shift to YouTube. Audiences can watch videos for free, and there is a trove of content that can appeal to any interest, from entertainment to educational and tutorial videos. “We have great content that people can resonate with when they want to,” Sean Downey, a top Google sales executive, told The New York