K-pop idols turn Korean teachers in new YouTube series featuring language challenges, cultural lessons and global fans – Livemint

K-pop idols turn Korean teachers in new YouTube series featuring language challenges, cultural lessons and global fans  Livemint

K-pop idols are taking on a different role beyond performing and entertaining fans. Several South Korean music acts are participating in a new YouTube project that brings them together with international students learning the Korean language.K-pop idols teach Korean in new YouTube languageThe three-part series is being produced by the King Sejong Institute Foundation in collaboration with South Korean broadcaster SBS. It aims to use the worldwide popularity of K-pop to encourage more people to learn Korean and explore the country's culture.The project features artists taking part in language assessments, competitions and special teaching sessions with Korean language learners. It also gives international students an opportunity to interact with K-pop artists while demonstrating the language skills they have developed.The second episode, scheduled for release on Saturday, 31 October, at 2 pm, features Ricky of AND2BLE and Mǎ Jingxiang of CLOSE YOUR EYES.

The two artists will compete against eight Korean language learners selected from the winners of the 2026 King Sejong Institute Korean Speaking and Writing Contest. The episode will also bring Ricky and Mǎ Jingxiang together again after they competed on the same team in an audition programme in 2023. RESCENE members' first episode crosses one million views The YouTube project began on 17 October with an episode featuring Minami and May of girl group RESCENE. The two members