MAMA Awards 2026: K-Pop ceremony expands global reach with YouTube livestream and Google AI collaboration – WION

MAMA Awards 2026: K-Pop ceremony expands global reach with YouTube livestream and Google AI collaboration  WION

The MAMA Awards 2026 will be livestreamed on YouTube following a partnership with Google, adding to the event's existing broadcast and streaming platforms. Read to know more. The MAMA Awards 2026 will be livestreamed on YouTube following a partnership with Google, adding to the event's existing broadcast and streaming platforms. Read to know more. The MAMA Awards 2026 are set to become more accessible to K-pop fans worldwide, with the annual ceremony scheduled to stream live on YouTube under a new partnership between the organisers and Google. The collaboration will also see Google's Gemini AI integrated into the show's production, from promotional content to performance planning and the opening video.

The announcement was made by Google on October 30. Under the partnership, viewers in South Korea and other regions around the world will be able to watch the ceremony live on YouTube, in addition to the event's existing broadcast and streaming platforms. Also Read: EXCLUSIVE: Yash's viral Ravana's broach had 9 heads – designer reveals why However, availability will depend on regional broadcasting rights and transmission conditions, meaning access may be restricted in certain territories. The awards had previously announced a worldwide livestream through Mnet Plus. The addition of YouTube gives international fans another platform through which to follow the ceremony. Also Read: Ramayana sparks buzz in Karachi as Pakistani