Movie Theaters Add New York Times Games to Pre-Show Experience (EXCLUSIVE)

Attention “Wordle” and “Spelling Bee” fans: interactive offerings from The New York Times Games are coming to a movie theater near you this fall. Through a new partnership between NYT Games and in-theater ad company Screenvision, the pre-show experience will begin rolling out nationwide by Thanksgiving. The deal (which has initially been set as a […] Attention "Wordle" and "Spelling Bee" fans: interactive offerings from The New York Times Games are coming to a movie theater near you this fall. Attention “Wordle” and “Spelling Bee” fans: interactive offerings from The New York Times Games are coming to a movie theater near you this fall.

Through a new partnership between NYT Games and in-theater ad company Screenvision, the pre-show experience will begin rolling out nationwide by Thanksgiving. The deal (which has initially been set as a one-year pact) marks the first time NYT Games is bringing an interactive play-along experience into movie theaters. NYT Games and Screenvision plan to “refresh” the pre-show Games content regularly and see potential to “experiment with additional formats” over the course of the collaboration. The maker of “Connections” sees the partnership as “a new way to introduce audiences to new products and features, like Bonus Puzzles, through the experience of actually