Skydance’s Discovery+ prices increase by up to 20 percent

Discovery+ subscription prices went up today. Ad-free plans for new subscribers went from $10 per month to $12/month. Ad-based plans went from $6 to $7. The new prices take effect for new subscribers immediately. Current subscribers to the streaming service, which primarily features unscripted content, like reality shows and documentaries, will receive 30 days’ notice before the new prices take effect, starting with bills issued as of November 12.Read full article Comments

The higher prices are said to be unrelated to the Skydance merger. The higher prices come a week after Paramount Skydance bought Discovery+ parent company Warner Bros. Discovery (WBD), forming Skydance. However, a Skydance spokesperson told Ars Technica that the pricing changes were in the works before Discovery+ knew about the merger’s closing date and were not planned in anticipation of a merger. The spokesperson said that Discovery+’s prices are regularly evaluated to ensure that they are in line with the content and experience that the service offers, and the new prices reflect that.

Discovery+ has increased its prices three times since launching in 2012. Before today, the most recent price hike occurred in January 2025, when ad-based monthly subscriptions increased from $5 to $6, and ad-free plans went from $9 to $10. Discovery+ has been a smaller streaming venture for WBD, whose flagship streaming service was HBO Max. However, the service has been profitable since at least 2023, and executives have noted its low cancellation rates. In a February earnings call, JB Perette, WBD’s CEO and president of global streaming and games, confirmed Discovery+’s continuing profitability and called the service “a