‘Pokémon Go’ Exec Promises 1,000-Person Times Square Mewtwo Event Is Just the Start of 10th Anniversary: ‘My Personal Goal Is to Create Core Memories’ for All Players

Ten years ago, “Pokémon Go” vice president of product Michael Steranka was crying in the shower because the first large-scale event for the hit mobile game was, in his own…

A decade later, Pokémon Go finally made good on its original promise

When Niantic dropped the first Pokémon Go trailer in 2015, it was hard to grasp how a bunch of players could work together to catch a pokémon like Mewtwo. But…

Lego Releases Five New Pokémon Sets, Including Arcanine, Rayquaza and Munchlax Builds

Pika Pika! The Lego Group has been on a roll with collaborations this summer, and the brand’s latest partnership has them teaming up with The Pokémon Company on five new…