Hospitals push for upfront payments as healthcare costs rise

Hospitals and other medical providers are increasingly asking for payment before providing care, collecting more of what patients might owe.

Amazon Says Ad Commitments Grew in 2026 Upfront

Amid what has been described as a tepid “upfront” market, Amazon says its Prime Video service was able to notch gains in volume as more advertisers gravitated to sports and…

TV’s Upfront Market Has Nearly Wrapped, Even if Big TV Won’t Say So (EXCLUSIVE)

TV’s annual “upfront” sales market has largely closed, but not with much of the fanfare that typically accompanies its end. TV networks and big media agencies have wrapped the bulk…