Kohl's taps YouTube star Jesser for new back to school campaign

Kohl’s Corp. is trying to reach younger customers and has partnered with popular YouTuber Jesser for its back-to-school campaign. This isn’t the first time Kohl’s has partnered with a celebrity…

Netflix is turning into YouTube

Netflix has shows and movies. And video games. And live sports. And podcasts. And also, apparently, YouTube videos? For a company that used to seem like the next big thing…

The World Cup is getting its own YouTube creator all-star game, led by iShowSpeed

Crystal Bell is the Digital Culture Editor at Mashable, where she leads coverage of the creator economy, internet culture, and digital life. Her work focuses on the people, platfo

Ask YouTube AI search experience expands to U.S. desktop users

Signed-in U.S. viewers can now ask natural-language questions and get AI responses with videos, Shorts, and follow-up prompts.

YouTube Stars the Stokes Twins Sign Netflix Deal (Exclusive)

An archive of the brothers’ content will debut on the streamer July 18, and they’re also developing a long-form series.

Memeulous and the business behind his YouTube commentary – AD HOC NEWS

Memeulous and the business behind his YouTube commentary  AD HOC NEWS

When Will Other TV Networks Copy Fox News’ YouTube Strategy? – Barrett Media

When Will Other TV Networks Copy Fox News’ YouTube Strategy?  Barrett Media

Practically Every Comment on PlayStation's YouTube Is Now About Physical Discs – Push Square

Practically Every Comment on PlayStation’s YouTube Is Now About Physical Discs  Push Square

YouTube expands access to supervised kid accounts – Social Media Today

YouTube expands access to supervised kid accounts  Social Media Today

Kentucky Ballistics and the live-fire growth on YouTube – AD HOC NEWS

Kentucky Ballistics and the live-fire growth on YouTube  AD HOC NEWS