YouTube missed on ad revenue in third-quarter earnings – IndiaIPO

YouTube missed on ad revenue in third-quarter earnings  IndiaIPO

YouTube's third-quarter ad revenue fell short of analyst estimates, while its number of music and premium subscribers crossed 150 million. YouTube's ad revenue growth slowed down, missing analysts' estimates in the third quarter. Its parent company, Alphabet, reported $11.2 billion in third-quarter YouTube ads revenue, a 9% increase from a year ago. That falls below the $11.43 billion analyst consensus estimate.Its ads revenue growth also slowed from the previous quarter, when it pulled in about $11.1 billion, a 13% increase from the previous year. Beyond YouTube, Alphabet missed expectations in other areas of its business, including on overall revenue. In a bright spot, it beat revenue estimates for its cloud business. Over a third of YouTube's third-quarter ad revenue came from the living room, Google's chief business officer Philipp Schindler said on Wednesday.

Netflix, meanwhile, walked back its full-year ad revenue expectations during last week's earnings. The streamer lowered its ad revenue forecast from $3 billion to $2.7 billion after experiencing delays around the rollout of its ad products.It laid off about 1,000 workers earlier this month. This week, Instagram unveiled an overhaul of long-form video features seemingly designed to counter YouTube and bolster its presence on TV screens. "Everyone in streaming is chasing YouTube, and even Instagram is going to pivot their strategy based on the success that YouTube's