YouTube’s New View Count Is 1.8-Times Higher Than Earlier Figures, Podscribe Finds. – podcastnewsdaily.com

YouTube’s New View Count Is 1.8-Times Higher Than Earlier Figures, Podscribe Finds.  podcastnewsdaily.com

YouTube’s new definition of a video “view” is already producing significantly bigger podcast audience counts. Podscribe says public Views are running about 1.8 times higher than Engaged Views since the YouTube’s new definition of a video “view” is already producing significantly larger audience counts for podcasts, with Podscribe finding the platform’s public Views running about 1.8 times higher than its more restrictive Engaged Views since the change took effect in August. The widening gap is prompting Podscribe to favor Engaged Views when measuring podcast video campaigns — and eventually discount YouTube’s public view totals when that more detailed data is unavailable. YouTube now counts a public View once a video begins playing past its first frame.

Podscribe CEO Pete Birsinger says that means even a video that begins autoplaying on a user’s home screen can register a view. “If a video starts auto-playing on your home screen, now that will count as a view, whereas before it wouldn’t,” Birsinger said during a webinar presenting the company’s Q3 Performance Benchmark Report. That is a change from the previous metric. Podscribe says what YouTube now calls an Engaged View required playback beyond the second frame and some additional amount of viewing time. Engaged Views are now available to creators through the Advanced Mode of YouTube Analytics rather than as the platform’s public-facing