Zendaya Rules All, Once Again, in the Emmys Red Carpet Power Rankings

Nobody could displace the Prada-clad 'Euphoria' star in THR/Launchmentric's analysis of influence on the carpet, which coldly calculates the impact of star-brand collaborations. At the 2026 Emmys, no star-brand pairing could top Zendaya in Prada, THR's Red Carpet Power Rankings reveal. Ratings dipped roughly 10 percent for the 78th Primetime Emmy Awards, which drew 6.8 million viewers to the event at the Peacock Theater in downtown Los Angeles, vs. a broadcast audience of 7.59 million for the 2025 event. But you wouldn’t know it from the social-media conversations about the red-carpet style seen on television’s biggest night this year, as influence statistics across fashion categories budged hardly at all — and in a few cases, the numbers topped last year’s.

Indeed, for Emmys 2026, The Hollywood Reporter‘s Red Carpet Power Rankings prove not only that fashion continues its dominance in awards show conversations, regardless of audience size, but also that the appearance — or absence — of a single star just might make the biggest impact. More on that in a moment. Now in their third year, the Red Carpet Power Rankings continue as an exclusive partnership between The Hollywood Reporter and data firm Launchmetrics, measuring earned engagement among luxury brands seen at the entertainment industry’s biggest awards shows, plus May’s Met Gala. Recognized as the industry standard for modern