NHL, Michelob ULTRA announce multiyear partnership in United States – NHL.com

NHL, Michelob ULTRA announce multiyear partnership in United States  NHL.com

Brand becomes official beer sponsor of Stanley Cup Playoffs, Final NEW YORK — Michelob ULTRA, America’s #1 top-selling and fastest-growing beer, is becoming an Official Beer Sponsor of the National Hockey League (NHL) in the United States as Anheuser-Busch (NYSE: BUD), a leading American manufacturer, the nation’s top brewer and one of the fastest-growing spirits companies, today announced a multiyear partnership with the League. Michelob ULTRA will connect with fans through the moments that make hockey one of the most exciting sports in the world. The partnership builds on the brand’s impressive sports portfolio and its increased presence in the hockey landscape. In addition to its position as an official beer sponsor of the League, Michelob ULTRA will also be an Official Beer Sponsor of the Stanley Cup Playoffs and Stanley Cup Final.

Kyle Norrington, Chief Commercial Officer, Anheuser-Busch said: “The NHL remains one of the country’s fastest-growing leagues, making it a perfect partner for America’s #1 and fastest-growing beer: Michelob ULTRA. We’re honored to add the NHL to Anheuser-Busch’s iconic portfolio of sports partnerships, bringing hockey fans across America closer to the League’s superior moments on and off the ice for years to come.” Keith Wachtel, President, NHL Business said: "The NHL is focused on partnering with best-in-class organizations that share our commitment to long-term growth and fan engagement.