Six Nations and Sanzaar agree to sell global broadcast rights together in unique deal

Rugby’s biggest unions aiming to grow revenuesNew rights management agency to oversee salesThe Six Nations and Sanzaar unions have agreed to sell all their media rights and commercial deals collectively for the first time in a new revenue-sharing model.In an innovative arrangement that is the first of its kind in sport, the southern hemisphere nations will receive a share of the profits generated by the Six Nations and British & Irish Lions tours, while the European countries will benefit from broadcast and sponsorship deals generated by the Rugby Championship and the Rugby’s Greatest Rivalry series between New Zealand and South Africa. Continue reading…

The Six Nations and Sanzaar unions have agreed to sell media rights and commercial deals collectively for the first time in a new revenue-sharing model The Six Nations and Sanzaar unions have agreed to sell all their media rights and commercial deals collectively for the first time in a new revenue-sharing model. In an innovative arrangement that is the first of its kind in sport, the southern hemisphere nations will receive a share of the profits generated by the Six Nations and British & Irish Lions tours, while the European countries will benefit from broadcast and sponsorship deals generated by the Rugby Championship and the Rugby’s Greatest Rivalry series between New Zealand and South Africa.

The sales process will be managed by a new rights management agency to be set up by a 10-person board that has been created to run the Nations Championship, which resumes this weekend. Commercial and media rights for the