Screen Gems: YouTube Exec Fede Goldenberg to Run Genre Label – The Hollywood Reporter

Screen Gems: YouTube Exec Fede Goldenberg to Run Genre Label  The Hollywood Reporter

Current Screen Gems head Ashley Brucks exiting to a producing deal with the studio. Current head Ashley Brucks exiting to a producing deal with the studio. In a stunner of a move and a notable shift in strategy, Sony Pictures has hired veteran YouTube executive Fede Goldenberg to lead Screen Gems, its division specializing in genre movies such as Resident Evil and Underworld and comedies such as Easy A. Under the new creative strategy, the film label will expand its longstanding focus on traditional genre films to include theatrical projects from the next generation of so called “digital-native storytellers,” meaning filmmakers who are making names — and gaining followers — in the digital content space a la Curry Barker and Kane Parsons.

Ashley Brucks, who has been running the label as president since 2023, will transition to a producing role. Reporting to Sony Pictures motion picture group president Sanford Panitch, Goldenberg will, according to the studio, leverage his deep relationships with content creators to broaden the studio’s pipeline of filmmaker talent and develop theatrical movies from creators who have cultivated devoted audiences through original stories and immersive worlds online. Digital filmmakers storming the Hollywood box office has been one of the biggest entertainment stories of the year. The outsized performance of movies such as Obsession and Backrooms sparked a rabid