GM reaches $220M settlement over selling drivers’ private data

As part of the settlement, GM must get drivers’ express consent before it collects or shares their driving and location data. General Motors will pay $220 million to 36 states to settle allegations that it illegally sold private driving behavior and location information to data brokers. As part of the settlement, GM must get drivers’ express consent before it collects or shares their driving and location data — terms that are in line with separate agreements it previously reached with California and the Federal Trade Commission (FTC). This settlement does contain a new requirement that GM must have a third party assess the automaker’s compliance with the privacy program it has put in place.

The agreement announced Thursday settles a lawsuit brought by a coalition of attorneys general from 36 states that alleged GM had sold the information to data brokers, which in turn then sold it to insurance providers. “This agreement addresses Smart Driver, a product we ended in 2024, and reinforces steps we’ve taken to strengthen our privacy practices,” GM said in an emailed statement. “Safer, more helpful and personalized experiences are enabled by connected vehicle data, and GM is committed to being clear about what information is used, how it’s protected, and the choices customers have about what they share.” The settlement comes more than two years