Political deepfakes raise concerns as Georgia voters head to the polls – CBS News

Political deepfakes raise concerns as Georgia voters head to the polls  CBS News

Most voters CBS News Atlanta spoke with Monday said they could not tell when a political ad used artificial intelligence."I cannot, I definitely cannot. It's all confusing," said Darrell Pharms, a voter.A voter named Larry said he could "not really" tell. J'Din Smith said, "I don't know."Luis Carrillo said he can spot some fakes by looking at the background or what a person is wearing."Sometimes I can, sometimes I can," Carrillo said.Brian Magerko, PhD, is a Regents' Professor and the Wesley Chair for New Media Studies at Georgia Tech. He said making a fake video takes "a few minutes of downloading an app or installing software on your computer.""It's free.

I mean, they're free apps to do this," Magerko said.Magerko said a good photo is often enough to make a fake video. He said cloning a voice took about seven seconds of audio.Andra Gillespie, PhD, teaches political science at Emory University. She said campaigns used actors in ads long before AI."And so there have been ads that have used human actors to parody or depict opponents," said Gillespie.Gillespie said AI brings new problems."I think a question that comes up this cycle is what happens when you use AI to generate images in ads? And there aren't enough ethical guardrails, and there aren't enough legal guardrails in place to govern what