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Source: Variety
Summary
Asia’s vertical content sector is shifting from short-form content to franchise development, marking a new growth phase. Industry leaders at APOS highlighted the importance of IP franchises in this evolution.
Why It Matters
This transition signals a significant change in how digital platforms monetize content, moving beyond quick hits to long-term franchise strategies. By focusing on IP franchises, companies can foster loyal audiences and create lasting revenue streams, making it crucial for industry stakeholders to adapt and innovate in a competitive landscape.
