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Source: Variety
Summary
The British Board of Film Classification (BBFC) has utilized a bespoke AI tool to classify HBO Max’s entire library in preparation for its U.K. launch. This marks the BBFC’s first use of artificial intelligence in content rating and reflects an innovative step in film and media categorization.
Why It Matters
This development showcases the fusion of technology and media regulation, indicating a potential shift in how content is classified in the future. By leveraging AI, the BBFC aims for increased efficiency and consistency in classifications, which could enhance user experience and accessibility. As more platforms adopt similar technologies, it could reshape industry standards for content ratings.
