Did changes at the State Fair of Texas make a difference this year? – Spectrum News

Did changes at the State Fair of Texas make a difference this year?  Spectrum News

Cutting costs and making that dollar stretch. That's the focus this year at the State Fair of Texas in Dallas. But did those changes work? TEXAS — There are only a few days left until Big Tex waves goodbye. This is the last week to get your delicious, deep-fried dishes on tap. And if you’ve already been to the State Fair of Texas in Dallas, you may have noticed some changes this year. No. 1, the cost of the fair experience was taken into consideration this year after feedback from fairgoers and not just for the fried treats. “We have 78 rides on the Midway. We have a little bit of something for everybody,” said Rusty Fitzgerald, senior vice president of Midway Operations for the State Fair of Texas.

“And I’ve talked to other operators when they came out before they came out, and we talked about pricing and talked about our goals. And, we lowered our prices an average of about 17, a little over 17%, actually. And they all agreed that we could do it.” The price of food and fun is not the only change, but the cost of actually getting into the fair has been lowered as well. “So we made thoughtful adjustments to our operations in order to bring our parking pricing and admission pricing