A few years ago, the team at Light shipped the most smartphone-like device they’d ever created. The Light Phone III still kept to its minimalist, no-distractions ethos, but it was a phone-size rectangle with a phone-size touchscreen, a camera, and a number of other features. Some people loved having an almost-smartphone, but Kaiwei Tang, Light’s cofounder, says he started getting feedback he didn’t expect. Lots of users, particularly young ones, didn’t want a smartphone. More than that, actually: They didn’t even want something that looked like a smartphone. “We have users who tell us, ‘Hey, I hate smartphones. I don’t want to be seen using …

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