oneplacenews
Source: Variety
Summary
Viu CEO Janice Lee revealed that nearly 20% of long-form users are engaging with the platform’s new microdrama content, just months after its launch. At the APOS 2026 conference, she discussed Viu’s strategy to enhance branded content and co-production efforts.
Why It Matters
The shift towards microdrama represents a significant trend in consumer streaming behavior, showcasing a growing appetite for shorter, more digestible content. Viu’s strategy to integrate various content formats could strengthen its market position and attract more diverse audiences in an increasingly competitive landscape.
